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MFE Seals Control of ProSiebenSat.1, Triggers Board Shake-Up and Strategy Reset

The new supermajority enables swift board changes, with streaming choices and editorial safeguards now under scrutiny.

Overview

  • MFE now owns 75.61% of ProSiebenSat.1 after closing its takeover, giving it the votes to make key decisions unilaterally.
  • Supervisory board members Klára Brachtlová and Christoph Mainusch have resigned, and the company will seek court appointments to align the board with the new shareholder structure.
  • MFE CFO Marco Giordani signaled urgency earlier in the week, saying the group would not wait for the next AGM and would propose a new board if incumbents did not step down.
  • Streaming strategy remains unresolved as ProSiebenSat.1’s Joyn and MFE’s Mediaset Infinity differ in scale and model, with Infinity reporting 36.2 million monthly unique browsers in Italy versus Joyn’s 8.7 million net reach in Germany and a stronger SVOD tier at Infinity.
  • MFE is pitching a pan‑European plan with local production and sizable synergies—up to €419 million in EBIT effects cited by MFE versus €150 million recurring at P7S1—while analysts voice caution and German officials press for firm guarantees on editorial independence.