Overview
- Meyer-Shank Racing is rolling out a tie-dye livery on Felix Rosenqvist’s No. 60 Honda to celebrate the Grateful Dead’s 60th anniversary.
- The design, featuring SiriusXM’s Grateful Dead Channel branding, makes its track debut at the Java House Grand Prix of Monterey on July 27.
- On July 30 the car will be exhibited at the Bill Graham Civic Auditorium in San Francisco for Dead & Company fans ahead of their Golden Gate Park concerts.
- This tribute follows a series of music-inspired paint schemes from the team, highlighting its ongoing partnership with SiriusXM and an experiential marketing approach.
- Rosenqvist will carry the vibrant Grateful Dead motif again at Portland International Raceway on August 10.