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Mexico’s Women’s Ministry and DiDi Sign 2030 Pact to Advance Safer, Gender‑Responsive Ride‑Hailing

Implementation targets 50 priority localities, pairing donated rides with training through 2030.

Overview

  • DiDi will provide 5,000 annual ride coupons so women with limited resources can travel to or from Centros LIBRE, starting in 50 priority localities including Michoacán, Querétaro and Tamaulipas.
  • DiDi delivered its Guide to Mobility with a Gender Perspective for SeMujeres to analyze and issue a technical opinion that could inform platform practices.
  • The agreement includes in‑app distribution of the Women’s Bill of Rights to users and drivers to reinforce awareness of protections during trips.
  • Driver workshops on positive masculinities will be offered, alongside basic mechanics training for women linked to Centros LIBRE to support safety and economic autonomy.
  • Leaders said the initiatives could reach more than 30 million users nationwide, the coupon total may expand after evaluation, and the collaboration was signed during the 16 Days of Activism with a duration through 2030.