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Mexico’s SEP Says 2025 Anti-Addiction School Campaign Reached 17 Million

SEP describes a yearlong public-health push with mass materials distribution, a refreshed Linea de la Vida site, plus targeted fentanyl messaging.

Overview

  • Officials report three nationwide editions in 2025—March 14–15, June 14, and November 7–8—with activities across all 32 states and Mexico City.
  • The June edition centered at the National Polytechnic Institute, while the November event was hosted by CBTIS No. 3 in Tlaxcala.
  • Schools held cultural, artistic, musical, sporting and community events alongside workshops and talks on the harms of different drugs.
  • SEP cites distribution of 1 million teacher guides, 10 million parent orientations, 520,000 posters, and 3,400 billboards or panels, plus updates to lineadelavida.gob.mx.
  • A new fentanyl effort includes 225,000 posters now in production for secondary and higher-education schools, and the strategy has joined roughly 250 peace fairs nationwide.