Overview

• Deputies approved the IEPS reform in general with a 351–129 vote and forwarded it to the Senate, with changes slated to take effect on January 1, 2026 if ratified.
• The measure raises the tax on sugary beverages to 3.0818 pesos per liter and, for the first time, taxes non‑caloric sweetened drinks at 1.5 pesos per liter.
• The package also covers other items, including a new levy on oral rehydration products that do not meet WHO standards, higher tobacco taxes over five years, and an 8% tax on violent‑content video games, plus higher museum and site entry fees.
• In parallel, authorities announced voluntary commitments from beverage makers, with Coca‑Cola pledging a 30% calorie reduction across its portfolio within a year for most products, more promotion of zero‑sugar options, and tighter advertising practices; officials said the accord is non‑coercive.
• Health commentators argue the approved soda tax would lift prices by roughly 13%, below international recommendations of about 20%, raising doubts about its potential to significantly reduce consumption.