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Mexico’s Lower House Approves Ban on Energy-Drink Sales to Minors

Next comes Senate review, with the Health Ministry to define high‑risk categories through a Norma Oficial Mexicana.

Overview

  • The Chamber of Deputies passed the reform 401–0, sending the bill to the Senate for final consideration.
  • Violations would carry fines of up to 2,000 UMA—about 226,280 pesos—under Article 419 of the General Health Law.
  • Retailers and other sellers must verify majority age using valid official identification before completing a sale.
  • The prohibition will apply to categories the Health Ministry classifies as high risk for minors in a forthcoming technical standard, aligned with IEPS definitions and potentially affecting advertising or commercialization.
  • The measure defines energy drinks as nonalcoholic beverages with added stimulant mixtures such as caffeine with taurine, glucuronolactone or thiamine, or substances with similar effects.