Overview
- The Mexican Franchise Association (AMF) projects a 6% increase in new units for 2026 after the sector grew about 8% in 2025.
- By the end of 2025 the ecosystem comprised more than 1,500 brands, roughly 95,000 outlets, over one million jobs and about 270,000 domestic suppliers, with a five‑year success rate of 85%.
- Growth levers highlighted by AMF include wider use of AI, e‑commerce, data analytics and remote training alongside more accessible investment formats.
- AMF is stepping up outreach with February trade missions to Culiacán and Tijuana, engagement at the Las Vegas franchise convention and planned activities in China in May, while opening its National Franchise Award to non‑members with a digital application and evaluation process.
- Franchises are preparing World Cup‑focused activations in Mexico City, Guadalajara and Monterrey, including menu themes and in‑store experiences designed to capitalize on expected second‑half demand.