Overview
- The five‑day campaign runs November 13–17 with a public sales objective above 200 billion pesos and more than 10,000 officially registered merchants.
- Profeco deployed over 1,190 staff with price‑monitoring tools and rapid complaint channels (Conciliaexprés, Concilianet) to ensure advertised promotions are honored.
- Organizers expect a strong digital surge, with merchants scaling last‑mile logistics and rolling out AI‑driven fraud prevention such as 3D Secure as industry reports flag higher attack rates.
- Bank branches will close on Monday, November 17 for the federal holiday, while ATMs and mobile banking remain available, according to the CNBV.
- Consumers can verify merchants via the official portal and QR codes, and card purchases of at least 250 pesos at registered stores enter the SAT’s December 5 raffle automatically.