Overview
- The XV edition runs November 13–17, extended to align with the Revolution Day long weekend to spread shopper traffic and give retailers more selling time.
- A decree published in the Diario Oficial authorizes a SAT‑run fiscal draw with total prizes capped at 500 million pesos, delivered net of taxes while the Federation covers any local levies.
- Eligible beneficiaries include card‑issuing financial institutions, POS providers, consumers who pay with cards and win the draw, and registered sellers that accept cards, with some benefits limited to businesses under 5 million pesos in prior‑year income.
- Organizers report thousands of participants, including major chains and e‑commerce platforms, and direct consumers to the official site’s “Buscador de comercios participantes” to verify registrations.
- Banks are rolling out linked promotions—such as Santander’s cashback, months without interest and bonus points—while Profeco and Condusef urge planning purchases, comparing prices and using secure online payment practices.