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Mexico Unveils ‘Mundial Social 2026’ to Take World Cup Beyond Stadiums

The rollout seeks to turn hosting into public access with a lasting legacy beginning in January 2026.

Overview

  • Federal officials pledged free, live screenings of all 104 matches across plazas nationwide through 177 Fiestas México 2026, with host-city FIFA Fan Fests set for Mexico City, Guadalajara and Monterrey.
  • Tourism will be anchored by the Conoce México app showcasing 250-plus routes, with authorities projecting roughly 5.5 million visitors during the tournament.
  • Legacy goals include rehabilitating about 4,208 sports fields, creating 10,631 murals, staging 74 mundialitos and six permanent cups, and establishing a new National School Cup with its final at Estadio Olímpico Universitario.
  • The Labor Ministry said 5,000 Jóvenes Construyendo el Futuro participants will support hospitality, reception and cultural promotion, with registration in April for three-month assignments.
  • Health and inclusion initiatives feature two wellness mascots, Mook and Tojol, and IMSS-led tournaments for women’s U21 futsal, seniors’ walking football and children with Down syndrome, alongside Guinness record attempts slated for February to May.