Overview
- The government will present a new Fonatur program to acquire and sell land in destinations such as Cancún, Ixtapa and Los Cabos to attract private investment.
- A connectivity agenda will announce additional Mexico–Europe flights with carriers including Aeroméxico and Iberia, alongside investor sessions hosted by BBVA and Santander.
- Mexico’s presence includes its largest pavilion to date—about 1,780 square meters plus 560 in the central corridor—with all 32 states, more than 1,000 delegates, 180 companies and up to 15 governors.
- Sectur has scheduled more than 20 cultural and business events around Madrid beginning January 19, including forums tied to tourism investment and the 2026 World Cup.
- President Claudia Sheinbaum has called for austere, transparent delegations as local scrutiny over travel costs continues, while FITUR expects around 10,000 companies, 161 countries and a roughly €500 million impact in Madrid.