Overview
- Alimentación para el Bienestar formally presented the product on November 14 during President Claudia Sheinbaum’s morning conference, noting it has been on sale in Tiendas Bienestar since October 31.
- Frijol Bienestar is sold in 1‑kilogram bags for 30 pesos and comes in two varieties: black and pinto.
- Officials say the beans are purchased at a fair price directly from small producers across 14 states, including Zacatecas, Durango and Nayarit.
- The national Feria del Frijol runs November 14–15 at the Monumento a la Revolución in Mexico City, with free activities, tastings, workshops and sales from 10:00 to 18:00.
- The agency plans to acquire a packaging machine in the coming weeks to expand Bienestar-branded distribution, and it announced two new sorting units in Zacatecas to improve grain quality.