Overview
- President Claudia Sheinbaum and the Alimentación para el Bienestar agency formally presented the program during the Nov. 14 morning briefing.
- Frijol Bienestar is sold exclusively in Tiendas del Bienestar in black and pinto varieties at a set price of 30 pesos per kilogram.
- The scheme buys directly from farmers cultivating under five hectares at 27 pesos per kilo to ensure a dignified income.
- The first Feria del Frijol runs Nov. 14–15 at the Monumento a la Revolución from 10:00 to 18:00 with producers from Zacatecas, Durango and Nayarit.
- Officials outlined new capacity in development, including a packaging line, cribadoras in Zacatecas, and planned processing plants in Sinaloa and Durango.