Overview

• The Secretaría de Agricultura y Desarrollo Rural published step-by-step enrollment procedures on July 31 at state and municipal agricultural offices
• Tortillerías must complete online pre-registration or in-person registration and submit legal documents such as CURP, fiscal proof and municipal licenses
• Enrolled businesses will access white maize at 6,000 pesos per ton, discounts on nixtamalized flour from Gruma, Minsa and Harimasa and financing through FIRA
• Price tracking will rely on data from the Sistema Nacional de Información e Integración de Mercados and local agricultural authorities to ensure adherence to quality and price standards
• The voluntary pact aims to shift from freezing tortilla prices to achieving at least a 5% reduction over six months by eliminating intermediaries in the supply chain