Overview
- Jitomate prices spiked, reaching 53.89 pesos per kilo in reports, with wide gaps from 20 to 80 pesos across markets.
- The government launched a plan that adds 50,000 tonnes of imports, 2 billion pesos for growers, and 10,000 tonnes for free distribution.
- Officials tie the shortage to drought in Sinaloa and Sonora, pest outbreaks, and weather-driven transport strains.
- Profeco said it will run 500 inspections each week, publish daily prices, link farmers to central markets and chains, and levy fines up to 5 million pesos.
- Leaders expect prices to ease in about two weeks as imports and early crops from Morelos and Puebla arrive, while consumers are urged to use tomatillo to stretch budgets.