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Mexico Touts Tourist Safety, Unveils FITUR 2026 Push After U.S. Travel Warning

Officials present a high‑visibility showcase in Madrid to reinforce confidence using recent arrival data and a revamped tourism pitch.

Overview

  • Tourism secretary Josefina Rodríguez said there is no insecurity for visitors to Mexico and described travelers as protected and welcomed.
  • An August U.S. State Department advisory urged citizens to avoid or reconsider travel to 30 of Mexico’s 32 states, citing risks including homicides, kidnappings and terrorist violence.
  • Government figures for January–June 2025 show 47.4 million international visitors, up 13.8% year over year, including 7.36 million U.S.-resident air arrivals, up 2.4%.
  • Mexico detailed its role as FITUR 2026 guest country with an 800‑person delegation, representation from all 32 states and a 1,780‑square‑meter pavilion billed as the largest in the Americas.
  • Rodríguez said there is daily contact with President Donald Trump’s administration and promoted community and sustainable tourism alongside Mexico’s 2026 World Cup host cities.