Overview

• Mexico registered 23.43 million international tourists between January and June, a 7.3% year-on-year increase that generated $18.68 billion in receipts, up 6.3%, according to Inegi.
• Foreign air arrivals reached 11.02 million in the first half, marking a 1.6% rise versus 2024, as reported by the Secretaría de Turismo from migration unit data.
• June saw 8.02 million visitors, an 11.5% annual gain, and $2.75 billion in tourism revenues, while average spending per visitor fell 5.2% to $343.
• The United States, Canada and the United Kingdom accounted for about 9.25 million air arrivals, with Canadian visits surging 11.8%, a shift partly linked to diversions from U.S. destinations.
• Officials credit new international routes and higher flight frequencies for boosting visitor numbers and call for further capacity expansion to shore up revenue quality.