Overview
- INEGI reported $25,778.4 million in foreign‑exchange earnings from January to September 2025, up 6.2% year over year.
- Mexico logged 34.7 million international tourists in the nine‑month period, a 6.4% increase, while Sectur counted 71 million total visitors, up 13.9%.
- September showed a sharp rebound with 7,279,357 visitors, a 16% annual rise, even as some border‑tourist flows contracted.
- Average spend per visitor fell 7.8% to $363, but spending by turistas de internación rose to $1,102.16 per INEGI, as Sectur cited a higher $1,242.6 figure for air arrivals.
- Cruise tourism continued to recover with 8.0 million excursionists in January–September (+10.6%) and $668.9 million in related receipts (+11.6%).