Overview

• Mexico welcomed 7.93 million international tourists in May 2025, an 18% year-on-year increase.
• Border entries jumped 28.2% to 1.71 million visitors while air arrivals dropped 5.6% to 1.68 million.
• Total tourism revenues rose 6.3% to $2.62 billion even as average spending per visitor declined 9.9% to $329.8.
• Shifts in travel channels underscore growing land crossings and changing spending patterns in the post-pandemic recovery.
• Federal tourism authorities are leveraging these gains to pursue a top-five position among the world’s most visited countries.