Overview
- Air travelers continued to drive earnings, with $21,748.2 million in receipts up 3.9% and accounting for roughly 80% of total revenue.
- Average spending per foreign visitor fell 7.8% to $363.18, while spending by inbound tourists rose 3.7% to $1,102.16.
- A 5.6% year-over-year drop in September border tourists signaled a short-term slowdown and coincided with a 2.4% year-to-date decline in air passenger counts.
- The Tourism Ministry reported 71 million total visits in January–September, a 13.9% annual increase that captures flows beyond the international tourist category.
- Cruise activity strengthened with 8.0 million excursionists, up 10.6% from 2024 and 23.4% above 2019, as authorities project further gains tied to major 2026 events.