Overview
- Sectur will present a new Fonatur scheme for the purchase and sale of land in resort areas such as Cancún, Ixtapa, Los Cabos and Huatulco to draw private investment.
- The delegation plans to unveil an international connectivity agenda that includes new Mexico–Europe flights to be announced by Grupo Aeroméxico and Iberia.
- Investor outreach features a Santander-led seminar on Mexico’s investment climate and a BBVA-convened Strategic Mexico Tourism Investment Meeting.
- Mexico’s presence as Fitur’s partner country brings all 32 states, nearly 1,000 delegates and more than 23 activities across IFEMA and Madrid.
- Organizers project over 10,000 companies from 161 countries, 967 exhibitors and an economic impact above €500 million, as Sectur instructs delegates to act responsibly under media scrutiny.