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Mexico Sets Summer Tourism Records as States Report Divergent Outcomes

Officials urge interpreting occupancy in the context of rising room supply plus longer stays.

Overview

  • Mexico’s tourism ministry reported record summer results with 21.459 million hotel guests, 829 billion pesos in total tourist consumption, and a 63% national hotel occupancy rate.
  • Quintana Roo logged an average 69% occupancy with 2.2 million visitors and a $1.991 billion spillover, as officials highlighted a larger hotel inventory of about 136,000 rooms and a longer five‑night average stay.
  • Guerrero tallied about 1.302 million visitors, 11,077 million pesos in spillover, and 67.21% occupancy, with Ixtapa‑Zihuatanejo reaching 89.1%; Tamaulipas said more than 4.2 million visitors generated over 3,903 million pesos, with local peaks such as La Pesca at 96% occupancy.
  • Morelos reported 1.496 million visitors, more than 1,160 million pesos in economic impact, and a 59% average hotel occupancy; Querétaro’s chamber estimated a 2,800 million‑peso spillover, up 22% year over year.
  • Spain’s INE data for July showed slower growth in arrivals, including declines in Catalunya (‑1.2%) and Madrid, even as international tourist spending rose 6.1% to €16.45 billion.