Overview
- Tourism officials confirmed a nationwide pavilion bringing together all 32 states with more than a thousand representatives for Mexico’s largest-ever showcase at the Madrid fair.
- Fonatur will hold meetings with banks and multilaterals, unveil a tourism investment guide with UN Tourism and CAF, and present financing models at Santander and BBVA forums, plus a BID session on sustainable funding.
- Sector leaders project sizable business outcomes, with Concanaco-Servytur expecting up to €500 million in investments and commercial agreements tied to Mexico’s participation.
- Organizers forecast a bigger fair than last year—over 10,000 participating companies from 161 countries and 967 main exhibitors—with economic impact in Madrid expected to top €500 million.
- President Claudia Sheinbaum urged governors to keep delegations austere and focused on promotion as scrutiny grows over state travel costs, including in Guanajuato.