Overview
- Government data show October arrivals rose 10.7% year over year to 8.3 million, with tourism receipts reaching $2.44 billion, up 9.3% and roughly 50% above 2019 levels.
- For January–October 2025, international arrivals increased about 13.6% versus 2024, and tourism revenue totaled $28.218 billion, a gain of 6.5%.
- Cruise visitation climbed 8.9% and cruise spending rose 12%, while museum visits grew 17.3% and entries to archaeological sites edged up 2%.
- International passengers on the Tren Maya exceeded 75,000 in the period reported, marking a 181% increase compared with 2024.
- Mexico will serve as guest country at FITUR in Madrid on January 21–25, 2026 with representation from all 32 states, alongside new campaigns aimed at China and broader efforts to leverage hosting duties for the 2026 World Cup.