Overview
- Mexico will appear as FITUR’s partner country with all 32 states, nearly 1,000 representatives and more than 23 events across Madrid from January 21 to 25, as IFEMA projects a larger edition with over 10,000 companies from 161 countries.
- Sectur will unveil a new Fonatur investment scheme to purchase and sell land in destinations such as Cancún, Ixtapa and Los Cabos to attract greater private-sector capital.
- A connectivity agenda at the fair will announce new Mexico–Europe routes involving airlines including Grupo Aeroméxico and Iberia.
- Investor outreach features the CIMET ministerial forum and financing seminars led by Santander and BBVA aimed at translating promotion into hotel and tourism projects.
- Domestic scrutiny continues over delegation size, costs and transparency in Guanajuato, with Celaya sending five officials using hotel-tax reimbursement and Guanajuato city planning about 30 attendees with public per diems limited to three officials.