Overview
- Buen Fin 2025 will run November 13–17 across five days aligned with the Revolution Day long weekend.
- The presidential decree published in the Diario Oficial creates a 500 million‑peso prize program that is tax‑free for winners, with 400 million pesos for consumers and awards ranging from 500 to 20,000 pesos, plus a top prize of 250,000 pesos.
- Financial institutions may credit prize payouts against income tax, and the federal government will cover any local taxes generated by the prizes, with the SAT to issue operating rules for the 2025 drawing.
- Only card transactions made during November 13–17 at officially registered, formal merchants qualify for the incentives, and merchant beneficiaries must have prior‑year income of up to 5 million pesos and be registered on the Buen Fin platform.
- Banks and retailers are rolling out offers, including Santander’s up to 15% cashback, months without interest and bonus points before and during the event, while consumers are urged to verify participating stores on the official site and follow online safety steps such as using HTTPS sites and two‑factor authentication.