Overview

• Mexico’s federal government will extend the Proforest Avocado certification model developed in Michoacán to all avocado-producing regions.
• The program establishes environmental best practices that bar fruit from illegal orchards and safeguard forests and natural resources.
• By May 2025, twenty packers and orchards had voluntarily joined the certification, covering 67 percent of Michoacán’s avocado exports by volume.
• Officials will enact regulations to shield the roughly $4 billion U.S. and Canadian avocado market from driving illegal deforestation.
• Authorities expect the national rollout to strengthen North American consumer confidence by verifying legal, sustainable sourcing across Mexico’s avocado supply chain.