Overview

• Profeco launched its Regreso a Clases 2025 operation on August 1, deploying its Quién es Quién en los Precios tracker and handling consumer complaints across local offices and digital channels.
• Starting August 16, 41 Profeco-organized discount fairs open nationwide, led by the Expo Reforma event in CDMX, offering 20%–50% savings on supplies and services like optometry and haircuts.
• Fibien’s Mi Beca Para Empezar program is replacing and temporarily blocking secondary student cards to distribute 1.25 million new Uniformes y Útiles cards through August 16.
• Retailers and papelerías are rolling out promotions and expecting a season boost, with Puebla’s Canaco projecting a 4 000 million pesos haul, while authorities caution against informal seller disruptions.
• Families face steeper costs this year, with supplies up to 16.6% more expensive and uniforms and footwear 10%–15% costlier, prompting advice to compare prices and reuse existing items.