Overview
- The July 23 government report from the Secretaría de Turismo said 7.8 million travelers visited Mexico City, Guadalajara and Monterrey, generating a 65 billion-peso spillover and 130,900 jobs.
- Independent industry studies led by Deloitte and surveys by Canirac put the national impact at about $2.543 billion, while reporting that restaurants finished roughly 20% below their revenue targets.
- Hotel groups and ANCH reported June occupancy of 57–65%, well below pre-tournament 80–90% forecasts, though average room rates rose about 40% and partly offset weaker occupancy.
- Digital platforms and local shops captured major demand: DiDi logged more than 100 million trips and 15.3 million food orders, and small neighborhood stores saw up to a 15% sales lift.
- City authorities recorded massive public participation—Mexico City said over 12 million attended 50 public viewing points and Sectur counted more than 6.7 million at Fan Fests—and business groups now urge a coordinated, long-term sports-tourism plan to address uneven gains and the factors that limited visitor conversion, such as ticket pricing and displaced business travel.