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4w ago

Mexico Reports 13.8% Tourism Surge in First Half of 2025 as U.S. Travel Alerts Fail to Deter Visitors

The government is backing a community tourism program to spread benefits after officials reported that U.S. security alerts failed to curb visitor numbers.

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Overview

  • Mexico recorded 47.4 million international arrivals in January–June 2025, up 13.8%, alongside 23.4 million overnight stays (+7.3%) and $18.681 billion in visitor spending (+6.3%).
  • Air and sea connectivity strengthened outcomes with 94.5 million airport passengers (+3.1%), 4.6 million Mexico–U.S. scheduled seats (+5.5%) and 5.7 million cruise arrivals (+9.6%).
  • Growth was anchored by key source markets, led by 7.36 million U.S. visitors (+2.4%) and 1.68 million Canadians (+11.8%).
  • President Sheinbaum and Sectur officials assert that updated U.S. Department of State travel advisories for 30 states have not measurably reduced inbound tourism.
  • Sectur’s National Program of Community Tourism will certify local operators, align with UNESCO standards and channel visitors to non-coastal regions through initiatives such as the Tren Maya.