Overview
- Mexican President Claudia Sheinbaum has formally requested TV networks to stop airing a U.S. ad campaign discouraging undocumented migration, citing concerns over discrimination and potential violence.
- The ad, part of a multimillion-dollar global initiative by the U.S. Department of Homeland Security, features Secretary Kristi Noem warning migrants against illegal entry with strong language, including the phrase 'we will hunt you down.'
- Mexico’s anti-discrimination agency, CONAPRED, has assessed the ad as discriminatory, stating it violates human dignity and could incite hostility toward migrants.
- President Sheinbaum plans to introduce legislation to Mexico’s Congress that would prohibit foreign governments from purchasing ads on Mexican television, except for promoting tourism or cultural content.
- The controversy reflects broader tensions between Mexico and the U.S. over immigration policies, media sovereignty, and diplomatic relations under the Trump administration.