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Mexico Pressures TV Networks to Remove U.S. Anti-Migration Ad

President Sheinbaum calls the DHS campaign discriminatory and proposes legislation to ban foreign-sponsored ads on Mexican media.

US Homeland Security Secretary Kristi Noem (L), and Mexican President Claudia Sheinbaum pose for photos at the National Palace in Mexico City, on March 28, 2025.
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Mexican President Claudia Sheinbaum met US Homeland Security Secretary Kristi Noem in Mexico City in March

Overview

  • Mexican President Claudia Sheinbaum has formally requested TV networks to stop airing a U.S. ad campaign discouraging undocumented migration, citing concerns over discrimination and potential violence.
  • The ad, part of a multimillion-dollar global initiative by the U.S. Department of Homeland Security, features Secretary Kristi Noem warning migrants against illegal entry with strong language, including the phrase 'we will hunt you down.'
  • Mexico’s anti-discrimination agency, CONAPRED, has assessed the ad as discriminatory, stating it violates human dignity and could incite hostility toward migrants.
  • President Sheinbaum plans to introduce legislation to Mexico’s Congress that would prohibit foreign governments from purchasing ads on Mexican television, except for promoting tourism or cultural content.
  • The controversy reflects broader tensions between Mexico and the U.S. over immigration policies, media sovereignty, and diplomatic relations under the Trump administration.