Overview

• The government and major beverage companies announced a differentiated IEPS: 3.08 pesos per liter for sugar‑sweetened drinks and 1.50 pesos for beverages with non‑caloric sweeteners.
• The Chamber of Deputies approved the IEPS changes in general by 351–129–1, with a reservation to incorporate the 1.50‑peso rate for non‑caloric drinks to be handled in the particular votes.
• Coca‑Cola and other producers committed to product reformulation, including a 30% calorie reduction target and shifting large production volumes to lower‑calorie options within a year.
• The package also raises tobacco levies to a 200% rate with a 1.15‑peso quota per cigarette, imposes an 8% tax on violent or adult‑oriented video games, and reclassifies many electrolyte products to face IVA/IEPS while preserving an exemption for strictly medicinal formulas.
• Officials frame the measures as preventive health policy to curb obesity and diabetes, while retailer groups and opponents warn of regressive impacts and risks to small shops.