Overview
- Tourism Secretary Josefina Rodríguez Zamora and Hidalgo Governor Julio Menchaca inaugurated the fair, which runs November 13–16 in Real del Monte.
- All 177 Pueblos Mágicos and the 32 states are represented, with Nicaragua as Guest of Honor led by Tourism Minister Mara Vanessa Stotti and Ambassador Juan Carlos Gutiérrez Madrigal.
- This edition marks the first time the event is staged in a Pueblo Mágico and opened to the general public, including a dedicated inclusion space.
- Programming includes a craft pavilion with 100 artisans, a traditional medicine pavilion, a national gastronomic area with 45 dishes from the 32 states, and performances by 400 artists.
- Organizers frame the fair as an economic engine, citing more than 80,000 family businesses and 10.7 million people tied to tourism and services, as officials also underscored Hidalgo’s recovery after recent severe weather with federal support.