Overview

• The five-day campaign is slated for Nov. 13–17 nationwide, marking the program’s 15th year.
• Businesses can register at no cost through Nov. 12 at 23:59, with training, digital tools and state-level support aimed at PyMEs.
• An official app with geolocation will guide shoppers to nearby offers to make purchasing more efficient and secure.
• Profeco will deploy a robust price-monitoring operation to reinforce transparency and protect consumers.
• Media report Walmart is set to rejoin the event, with an official confirmation expected at a forthcoming Economy Ministry announcement.