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2d ago

Mexico Opens El Buen Fin 2025 Registration With 200 Billion-Peso Sales Target

The push ties the campaign to Plan México to raise domestic content.

Para 2025, se proyecta superar los 200 mil millones en ventas por El Buen Fin, que se realizará del 13 al 17 de noviembre
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Overview

  • Business enrollment is free on the official platform and remains open until November 12 at 23:59.
  • Organizers list the sales period for mid-November, with most reports citing November 13–17 and one outlet noting a November 12 start.
  • Officials seek to surpass the 172.9 billion pesos reported in 2024 as they position the program to boost the year’s final-quarter momentum.
  • The plan prioritizes PyME participation through training, e-commerce support, QR tools, financial digitalization and coordination with state SEDECO offices.
  • Consumer oversight will include a robust Profeco price-monitoring operation, and Lotería Nacional plans a commemorative ticket with a special draw on November 14.