Overview
- Concanaco-Servytur leader Octavio de la Torre called 2026 World Cup tickets “impagables” for Mexican families, citing resale prices reported from about 65,000 pesos to as high as 22 million.
- Federal and local authorities plan large public screening areas, including in Mexico City’s Zócalo, to let people watch matches without buying stadium tickets.
- Concanaco’s “Un Mundial muy mexicano” plan includes a Mesa Nacional for coordination, special “Viernes Muy Mexicano” editions, and the ANEF G32 platform to support family and small firms that host viewings.
- The confederation estimates at least 65 billion pesos in economic activity in Mexico, about 12,000 temporary jobs, and projected city gains of roughly 34.6 billion in Mexico City, 11.3 billion in Guadalajara, and 14.1 billion in Monterrey.
- State and local chambers are joining the effort, with Querétaro preparing commercial corridors, themed routes, language training for businesses, and community initiatives even as FIFA’s limited lower-priced tickets continue to face a costly resale market.