Overview
- The Department of Homeland Security has spent $594,600 on 30 YouTube ads and expanded the campaign to Mexican TV, warning against irregular migration and promoting self-deportation via the CBP One app.
- Mexico's President Claudia Sheinbaum has called the ads discriminatory and a violation of sovereignty, urging broadcasters to stop airing them and proposing legal reforms to ban foreign political propaganda.
- The ads, part of a $200 million Trump administration initiative, feature confrontational messages from DHS Secretary Kristi Noem, thanking Trump for his border policies and warning migrants of deportation and reentry bans.
- Human rights groups have criticized the CBP One app promoted in the campaign for lacking transparency and exposing users to expedited deportations, raising ethical concerns about the initiative.
- Despite backlash, DHS claims the campaign has reduced border crossings to record lows, though analysts question the effectiveness of deterrence ads in influencing migration decisions.