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Mexico Moves to Ban U.S. Ads Targeting Migrants as Sovereignty Dispute Escalates

Mexican President Sheinbaum and Congress push legislation to prohibit foreign-sponsored political ads, challenging a $200 million Trump-era DHS campaign.

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Overview

  • The Department of Homeland Security has spent $594,600 on 30 YouTube ads and expanded the campaign to Mexican TV, warning against irregular migration and promoting self-deportation via the CBP One app.
  • Mexico's President Claudia Sheinbaum has called the ads discriminatory and a violation of sovereignty, urging broadcasters to stop airing them and proposing legal reforms to ban foreign political propaganda.
  • The ads, part of a $200 million Trump administration initiative, feature confrontational messages from DHS Secretary Kristi Noem, thanking Trump for his border policies and warning migrants of deportation and reentry bans.
  • Human rights groups have criticized the CBP One app promoted in the campaign for lacking transparency and exposing users to expedited deportations, raising ethical concerns about the initiative.
  • Despite backlash, DHS claims the campaign has reduced border crossings to record lows, though analysts question the effectiveness of deterrence ads in influencing migration decisions.