Particle.news

Download on the App Store

Mexico Moves to Ban U.S. Ads After 'Discriminatory' DHS Campaign

President Sheinbaum has formally urged TV stations to stop airing the U.S. anti-migration ad and plans legal reforms to restrict foreign government advertising on Mexican networks.

US Homeland Security Secretary Kristi Noem (L), and Mexican President Claudia Sheinbaum pose for photos at the National Palace in Mexico City, on March 28, 2025.
Image
Image
Mexican President Claudia Sheinbaum met US Homeland Security Secretary Kristi Noem in Mexico City in March

Overview

  • The Mexican government has formally requested private broadcasters to remove a U.S. Department of Homeland Security ad warning against undocumented migration, calling it discriminatory.
  • President Claudia Sheinbaum announced plans to propose legislation barring foreign governments from purchasing ads on Mexican television, except for tourism or cultural promotion.
  • The DHS ad, part of a multimillion-dollar campaign, features warnings from Secretary Kristi Noem and controversial imagery, including depictions of migrants and references to crime and drugs.
  • Mexico's anti-discrimination agency, CONAPRED, received complaints and stated that the ad violates human dignity and may incite violence against migrants.
  • The controversy highlights growing tensions between the U.S. and Mexico over migration policies, sovereignty, and recent U.S. tariff threats.