Overview

• The SEP, INEA and FMF have formalized a national campaign targeting a reduction of adult illiteracy from 4.1% to below UNESCO’s 4% benchmark by early 2026.
• The initiative will launch on September 8 with over 100 protocol acts across the Liga BBVA MX, Liga BBVA Expansión MX and Liga BBVA MX Femenil.
• Child ambassadors will deliver literacy messages on the pitch while INEA learners receive free match tickets as recognition and motivation.
• The effort is anchored in President Sheinbaum’s humanismo mexicano and the Nueva Escuela Mexicana framework as part of the Fourth Transformation’s education overhaul.
• Organizers hope to earn UNESCO’s ‘white flag’ during the World Cup by mobilizing football’s reach—234 million viewers—to promote reading and writing nationwide.