Overview
- The Economy Ministry and the Business Coordinating Council unveiled “Lo Hecho en México está mejor hecho – Que ganen los mexicanos” to promote Mexican goods and services.
- Funding will come exclusively from participating companies, with the private sector administering resources as the Economy Ministry authorizes the Hecho en México seal and supports promotion.
- More than 50 firms, including some direct competitors, have committed to the effort, with specific brand names and funding details to be announced.
- The Mexican Football Federation endorsed the campaign, linking it to Mexico’s co-host role in 2026 and the sport’s large national following.
- The creative concept references the pre-Hispanic ballgame and the slogan “Que ganen los mexicanos,” and officials frame goals of stronger investment, job creation, and higher domestic consumption.