Overview

• The Presidency began airing three of six promotional videos on August 25 across official broadcast slots and social media, with the rest scheduled this week.
• The spots promote the tagline “la transformación avanza” and the message that “el país tiene rumbo” under President Claudia Sheinbaum.
• Government messaging centers on social programs, claiming direct support now reaches 82 percent of families and highlighting constitutional rights plus new initiatives for women 60–64, public secondary students, and Salud Casa por Casa.
• Health-focused ads present administration claims of 31 hospitals completed, 12 health centers built, 256 operating rooms equipped, and construction started on 20 additional hospitals.
• The videos also assert health is a universal right, citing nationwide medication deliveries and home-based care efforts, as Sheinbaum prepares to deliver her First Informe to Congress on September 1.