Overview

• Three of six state-produced videos began airing, with President Claudia Sheinbaum sharing them on her social accounts.
• The campaign asserts that direct social supports now reach 82% of families and frames key benefits as constitutional rights.
• New initiatives highlighted include a pension for women aged 60–64, scholarships for public secondary students, and the Salud Casa por Casa program.
• Health messages cite 31 hospitals finished, 12 health centers built, 256 operating rooms equipped, and construction underway on 20 more hospitals.
• Sheinbaum also spotlights recent wage increases and investment as pillars of her first year in office ahead of delivering the report to Congress on Sept. 1.