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Mexico Launches Nationwide Road Safety Campaign Ahead of Summer Vacations

The initiative pairs detailed infrastructure standards with engaging digital outreach to foster a prevention-focused driving culture during peak vacation travel

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La Secretaría de Infraestructura, Comunicaciones y Transportes promueve consejos de seguridad vial ante el aumento del tránsito en vacaciones
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Overview

  • The SICT activated a road safety orientation campaign on federal highways to address increased summer vacation traffic
  • It highlights the proper use of emergency braking ramps built to NOM-036-SCT2-2023 specifications for safe vehicle stoppage
  • Drivers are advised never to stop on railroad tracks or attempt to beat trains due to their extended braking distances
  • The campaign recommends carrying essential emergency gear—spare tire, jack, reflective vest, flashlight, jumper cables, warning triangle, extinguisher—and maintaining valid driver’s licenses and vehicle insurance
  • Animated mascots Juan Caminero and Emma Caminera disseminate tips across official social media channels, where travelers can access real-time safety updates and emergency contact numbers