Overview

• Announced at the presidential morning conference, the initiative was presented by Concanaco president Octavio de la Torre with President Claudia Sheinbaum in attendance.
• The first nationwide activation takes place Friday, September 26, then repeats on the last Friday of each month with special offers and local experiences.
• Participation is voluntary and open to commerce, artisans, services, producers, tourism providers and manufacturers through a national call.
• Participating locations will display the “Aquí se vive un Viernes Muy Mexicano” mark and a QR code that links consumers to a digital map of nearby businesses.
• Backers emphasize national pride and support for family enterprises, with a preliminary assessment of results planned for December.