Overview
- President Claudia Sheinbaum announced the program in Atoyac de Álvarez, with government purchases at fair prices and value‑added processing such as drying, bagging and tea.
- Alimentación para el Bienestar chief María Luisa Albores said collection, drying and packaging will begin immediately, with product destined for Tiendas del Bienestar and school consumption.
- Distribution is planned through roughly 26,000 Tiendas del Bienestar nationwide, leveraging the state network used for coffee, cacao, honey and beans under the same scheme.
- Officials highlight the model’s goal of eliminating intermediaries so transformation income goes to cultivators, aligning with the government’s food‑sovereignty push.
- As precedent, authorities report coffee growers in Guerrero now receive about 65 pesos per kilogram under the program, and Guerrero is identified as Mexico’s top hibiscus producer.