Overview
- President Claudia Sheinbaum unveiled the program in Atoyac de Álvarez, confirming federal purchase and processing of hibiscus produced in Guerrero.
- Alimentación para el Bienestar chief María Luisa Albores said collection, drying and packaging start immediately, with tea and bagged products to reach stores this year.
- Distribution will run through more than 26,000 Tiendas del Bienestar nationwide to bring products directly to consumers.
- The model is designed to remove intermediaries so value flows to small producers, and officials emphasize it supplements rather than replaces normal markets.
- Officials cite results from Café para el Bienestar—where coffee prices to growers in Guerrero rose to about 65 pesos per kilo from 18–35—as the precedent, with Guerrero chosen first for hibiscus due to its leading production.