Overview
- Frijol Bienestar is now on sale exclusively in Tiendas del Bienestar nationwide at 30 pesos per kilogram in black and pinto varieties.
- The federal program reports buying directly from small producers in 14 states at roughly 27 pesos per kilogram to ensure a fair farmgate price.
- Officials highlighted that the fixed-price beans aim to undercut typical retail costs, offering families a lower-cost staple sourced in Mexico.
- The first Feria del Frijol and Agrobiodiversity runs November 14–15 at the Monumento a la Revolución with tastings, workshops, concerts and direct sales.
- Implementation is expanding with a forthcoming bagging machine and planned cribadora plants in Sinaloa and Durango to process and distribute under the Bienestar brand.