Overview

• The Secretariat of Alimentación para el Bienestar unveiled Café Bienestar on July 23 to advance rural development and food sovereignty.
• Ninety-gram jars of the 100% Mexican soluble coffee retail for 65 pesos in Tiendas del Bienestar managed by Segalmex across Mexico City and nearby states.
• Production involves 303 Sembrando Vida communities in Oaxaca, Veracruz, Puebla and Guerrero to strengthen local incomes.
• The initiative cuts out intermediaries in the coffee value chain to deliver affordable, high-quality beans directly to consumers.
• As part of the Cosechando Soberanía program, smallholders receive financing, subsidized crop insurance, price guarantees and plantation renewal support.