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Mexico Launches Café Bienestar Instant Brand as Officials Answer Pricing, Quality Criticism

Officials frame the state brand as fair‑pay support for smallholders tailored to Mexico’s preference for soluble coffee.

Overview

  • Café Bienestar is now on sale in Tiendas del Bienestar in Mexico City, State of Mexico, Michoacán, Morelos, Puebla and Tlaxcala, offered in 50 g (35 MXN), 90 g (65 MXN) and 205 g (110 MXN) jars.
  • The program involves 6,646 growers—44% women—primarily from Oaxaca, Puebla, Veracruz and La Montaña de Guerrero, under the Alimentación para el Bienestar umbrella.
  • Officials stress the product is 100% coffee with no additives, using Mexican beans with arabica predominance and a portion of robusta grown under shade in agroforestry systems.
  • Authorities say 14 collection centers and eight mobile points are operating to receive harvests, with a dedicated instant‑coffee plant planned to expand processing capacity.
  • Some producers and sector voices allege the state buyer intends to pay about 4,500 pesos per quintal versus roughly 6,000 on the open market and argue the soluble format may hurt quality, claims program leaders dispute in public remarks.