Overview

• The campaign runs from August 1 to 7 under the theme “Building Sustainable Support Systems” to promote six months of exclusive breastfeeding globally.
• In Jujuy, the provincial health department has launched workshops and virtual consultation sessions throughout August to strengthen local breastfeeding support networks.
• Guadalajara will host the Gran Tetada public demonstration on August 3, where participants will gather to normalize breastfeeding in public spaces.
• Mexico’s exclusive breastfeeding rate stands at 33.6 percent, trailing the World Health Organization’s 50 percent target for 2025 and the UN’s 70 percent goal for 2030.
• Experts are urging a national policy overhaul that would extend maternity leave, mandate workplace lactation facilities and enforce stricter regulation of formula marketing.